About Us

The team is led by Avril Baker together with Anita Craig and Charli Bate, and supported by a network of regular freelancers. We are communications, PR, event and marketing professionals with extensive experience working with universities, councils, developers, housebuilders, student accommodation providers and more. 

Photograph of Avril Baker

Avril Baker

Avril set up ABC in 1990, using her career training as an architect and experience in communications and public relations to establish a niche market for ABC.  Using her knowledge and experience of design, planning, construction and property, Avril has been providing communication and consultation services to a wide range of clients for over 30 years.

Photograph of Anita Craig with her black dog

Anita Craig

Anita has over 25 years experience in marketing and communications roles, devising and implementing engagement plans for organisations in retail, finance, education and the public sector. Motivated by her interest in the urban environment, and fuelled by cups of tea and sweet treats from Hobbs Bakery, Anita enjoys crafting communications, meeting people and analysing data. 

Photograph of Charli Bate

Charli Bate

Charli has over 15 years experience in communications and PR, working in the public and private sectors. Charli led on communications and engagement for the police accommodation programme, from initial proposals through to occupation, and has significant experience running integrated communications campaigns.